Episode Description

Maple water is pure sap from the maple trees. It's a common misconception that all sap is sticky. Maple sap actually looks and feels just like regular water. The main difference is that maple water goes through a natural process that infuses it with plant-powered nutrients. Kate Weiler is the Co-Founder of Drink Simple and was inspired to create this product out of a need to create a hydration solution for athletes. In the process, she found that it also is not only sustainable, but has an even greater impact on the body than ever before. In a world where so many products are full of junk ingredients, Drink Simple is proud to tap refreshment directly from nature to empower a healthy mind, body, and soul.

How Drink Simple makes a difference

Maple water is the pure sap in the maple tree. It is created by water flowing up from the ground and absorbing rich nutrients through the soil and roots. With the combination of photosynthesis and nutrients, sap is created and stored in the tree. In the spring time, when the temperatures are warm during the day, the sap begins to flow and deliver nutrients to the tree to grow leaves. This is when they tap the trees to collect the maple water. The process is also harmless to the trees. It actually encourages responsible forestry and can help incentivize landowners to keep healthy forests on their lands. Maple syrup requires 40 gallons of sap to create 1 gallon of syrup. With the maple water, 1 gallon of sap produces 1 gallon of maple water so a farmers harvest can have a much more significant economic impact for their operation.

“In the springtime, really when the trees are coming from the winter time to the spring, the maple sap, maple water runs up and down the tree. It delivers these nutrients to the tree, along with the sugar that's created from photosynthesis during the year. So the functional component there really is it's not just this delicious water is in the tree. It's really a functional component of delivering the nutrients to the tree to wake it up from the winter time to the springtime, and bring the trees to vitality, and grow the leaves, and start the cycle all over again.”

How you can make a difference.

Give maple water a try for starters. The benefits are fantastic but moreso, you are supporting a business that is creating a sustainable solution. By promoting responsible forest management, you are making the choice to use purchasing power as a way to support the environment in an indirect way. Besides that, research some of the ways in which products that you consume create their products. Transparency is very important and it is definitely the way of the future when it comes to purchasing decisions.

How you can get involved with Drink Simple

Check out Drink Simple at their website and reach out to them here

Give them a follow on Instagram here

Steve Cassingham

Speaker, Educator, & Podcaster

-Founder of Evolv Creative, branding agency.
-Speaker on sustainability and mental health in creativity.

Episode Transcript